RISE and Stand Strong, two organizations in San Luis Obispo that support victims of sexual and domestic violence, have announced their new names following their merger into one organization: Lumina Alliance.
“Lumina,” a word with Latin roots, means “to light up, illuminate, shine and illuminate,” Jennifer Adams, CEO of Lumina, told a press conference. brand celebration Wednesday.
“We believe the name will inspire hope and instill feelings of security and warmth, especially for those we serve,” said Adams.
The name also symbolizes the organization‘s work to educate the county about sexual and domestic violence, Adams said.
The word “Alliance” represents the two organizations coming together and the support friends, family and community give to survivors, Adams said.
Lumina will provide “shelter, therapy, advocacy, legal services and other supports” to survivors, just as its predecessors did, according to an earlier press release on the merger.
The organization has approximately 80 staff, a 24/7 emergency and information line at 805-545-8888, and offices in the towns of SLO, Paso Robles and Grover Beach.
The 24-hour hotline has been active since 1976.
“For 45 years, there has been a constant flow of volunteers and staff answering this phone,” Adams said. “I think it’s phenomenal.”
Adams said she saw the importance of hotlines, from calling one in 1990 about her own sexual abuse as a child to volunteering at shelters and crisis centers herself.
“I have a special place in my heart for the 24 hour crisis line,” Adams said.
Representatives of Representative Salud Carbajal and State Senator John Laird attended the celebration to formally recognize the organization.
In August, Lumina will launch a social marketing campaign called Re-Define SLO, which aims to improve the “social, emotional and physical well-being” of pre-teens to reduce rates of harm, said Jane Pomeroy, program manager. by Lumina.